The quiet mastery behind the bar.
CTRL-B is a software house devoted to one room only: the bar. Born of stocktakes, service and last calls. We build for the people who run the night.
Manifesto
A great bar looks effortless because someone, somewhere, is in control. We build for that someone.
Hospitality first
Software should disappear into the service, never stand between a bartender and a guest. If it slows the room, it's wrong.
Precision is luxury
A cellar accounted to the pour, a rota that holds, a margin that behaves: control is what lets craft feel generous.
By the trade, for the trade
We came up behind the stick, not behind a desk. Everything we make is tested against a Friday night before it ships.
The long pour
Bars outlive trends; so should their tools. We are building a house, not a feature. Patiently, and to last.
Expertise
We speak bar, fluently.
Pour cost · Variance · GP% · Par levels · Wastage · Covers
The cellar
Stock, variance, pour cost, purchasing: the arithmetic of a bar, and how to make it honest without making it slow.
The service
The rhythm of a shift (mise en place, the rail, the rush) and the discipline that keeps ten minutes of chaos feeling like theatre.
The people
Bartenders are a craft community. We know how they learn, how they move between rooms, and what keeps them behind the bar.
Control you can feel on a Friday night.
CTRL-B is still in the making. Here's the difference we're building it to make behind the bar.
A cellar that reconciles
Stock, variance and pour cost kept honest: accounted to the pour, without slowing the pass.
A rota that holds
Shifts and cover that behave, so the floor is never caught short on a Friday.
A margin that behaves
The numbers behind the night, clear enough to act on before the month closes.
We're not pouring yet. Be first through the door when we open.
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Tools of the trade
We build for the hands that hold these.
Control Bar. Your room, in hand.
Read it plainly: Control Bar, the quiet command behind a room that runs itself. Ctrl for control, B for the bar. And because Ctrl+B is bold on any keyboard, the name does what it says: press it, and control gets bolder.
The house
Built by the trade, for the trade.
Marco Pereira
Builds the tools behind the bar, full-stack, end to end.
LinkedIn ↗Pedro Barros
A career behind the bar: bartender, and a people person first.
LinkedIn ↗What's next
Our first instruments are still resting in the barrel. They will be poured when they are ready.